Throughout my second work term at the IWK Foundation, the bulk of my responsibilities were focused on the planning and implementation of Telethon. 2014 was a big year for the IWK as it celebrated 30 wonderful years of the IWK Telethon for Children. On May 31 and June 1, 2014, a record-breaking $6,154,816 was raised thanks to the generosity of Maritimers. This shows Maritime commitment to the IWK and is a significant increase from the inaugural event in 1985 raising $649,000.
Being part of Telethon 30 was humbling. From scheduling vignettes with donors, patients and our partners at CTV Atlantic, to pre-produced stories and rover interviews, I was able to participate in the many aspects that bring Telethon to life.
As the days went on and the Health Centre turned into a live television studio, the excitement exhilarated. To kick off Telethon 30, the IWK Foundation hosted a live remote celebration with CTV Atlantic at the Health Centre. Many early founders, patients and caregivers highlighted special moments from the very first Telethon in 1985. I had the privilege to meet and learn from those who participated in the first Telethon, which was extremely rewarding and provided me with an appreciation of the connection these individuals had and continue to have to the IWK. The distinct transformation over the course of 30 years proves that the Health Centre is a priority for our patients and families throughout the Maritimes.
Another special addition to Telethon 30 was the #MyIWK campaign. Thanks to our partners at Bell Aliant, the #MyIWK campaign kept those involved in the magic of Telethon in the days leading up to the live broadcast. For every photo uploaded to Instagram or Twitter using the hashtag #MyIWK, Bell Aliant donated $1 up to $30,000 to celebrate the 30th anniversary. Not only did Telethon 30 raise over $6 million but social media played a large part, reaching 12 million people world-wide. It’s a great feeling knowing that Maritimers continue to step up year after year to make a difference, offline and online.
As I end my time here at the IWK Foundation, I can’t help but reflect on my experiences. Being part of an organization that raises funds to better the care of our Maritime children is rewarding and thanks to my colleagues, is an experience I will never forget.